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With a limited release schedule set for games in 2018, Bethesda and Best Events wanted to maintain a “wow” factor for all the fans in attendance while also scaling the project back due to a relatively quiet game calendar. What started as a video game spin on the popular “29 Rooms” craze in 2018 ended up being the genesis point for a black and white, 8-bit themed E3 Showcase.
Creative Design | Graphic Design | Fabrication | Gaming Experience
Using imagery from comic books, fan-made games, and the ‘90s love for 8-bit creations, we built a massive event in the heart of downtown Los Angeles at The LA Event Deck. We adapted beloved properties in Rage 2, Fallout 76, Doom Eternal, The Elder Scrolls VI, Prey: Mooncrash, Wolfenstein II, and Quake Champions. Black banners were hung from the tent ceiling at staggered heights and depths, and we ran 400’ of white and black carpet straight to the tent entry.
With over 4,500 guests attending in-person, and nearly 2 million people joining the livestream, the 2018 E3 Showcase was a massive success for both the company and the event team. Guests were invited inside the showcase in the evening, hosted by Pete Heinz and Todd Howard, and treated to a surprise performance by Andrew W.K. After the show, fans were also granted access to a few secret areas to promote the just-announced games “Fallout 76” and “Rage 2”, “Elder Scrolls: Legends”, and “The Elder Scrolls: Blades”.
Guest Count: 4,500 | Venue: LA Event Deck | Partners: Best Events
