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When the folks at Infinity Festival first approached us to produce “Year 5” of their Hollywood summit, we sold them on the idea of creating something refreshing, original, and bold. In the past, Infinity Festival was known for its fantastic programming and panels, but from an event standpoint, there was very little to draw the large audience they had been seeking. We made it our mission to give Infinity a true “live event personality”, and in so doing, add to the legacy of this awesome event.
Event Production | Creative Design | Graphic Design | Fabrication | 2D + 3D Animation
We focused heavily on the black/pink aesthetic of Infinity’s brand for this event. It was a fantastic jumping off point. Gone would be the days of industrial minimalism, and to replace it would be the look of theater stage. We carpeted 15,000 sq.ft. of parking lot space and sewed in pink striped pathways as a way to really have the floor “pop”! We also layered the pre-existing walls with 100 linear feet of flat wall, branded with a black/white/pink finish. For the stage design, we used reflective marlite, LED triangular ‘fins’, and a white scrim backdrop. We also fabricated a sculpture of their “squircle” logo and used frosted acrylic, a steel, and a rotating platform to keep the piece engaging.
Infinity Festival Hollywood 2022 was a massive success! Over the course of the 3-day festival, we saw over 2,500 guests in attendance, more than triple the amount from the 2021 festival. During the 6 month long marketing and production phase, we generated a massive amount of buzz, with over 4 billion impressions worldwide for a total advertising value of $44M. Infinity Festival was featured across traditional media and new media in the form of billboards, journalistic articles, banner ads, and pre-roll ads. With the success of Year 5, Infinity Festival has already announced a huge expansion in their programming. 2023 will see not just “Infinity Festival Hollywood” in the fall, but “Infinity Festival Silicon Beach” and the “Monolith Awards” in the spring, plus monthly events hosted at recently-launched “The Aster” social club.
Guest Count: 2,500 | Venue: Goya Studios | Partners: Piddle Pops + Known Events
